What is Net Promoter Score (NPS)?

Off the top of your head do you know what your Net Promoter Score is?  Your NPS is a helpful number to know because it allows you to gauge your company’s performance by  evaluating positive word of mouth (PWOM).  Net Promoter Score is calculated by asking customers the question, “How likely is it that you would recommend [Company X] to a friend or colleague?”  In answering the question on  a 1-10 scale the customers are broken into three  categories : Promoters, Passives, and Detractors.

  • Promoters (score 9-10) are loyal users who consistently participate and refer others, contributing to growth.  Also provide user feedback.
  • Passives (score 7-8) are pleased but unenthusiastic customers who are susceptible to competitors.  Not avidly sharing.
  • Detractors (score 0-6) are dissatisfied customers who can disrupt your brand and disturb growth by negative word-of-mouth in person and on the internet (posting, commenting, etc)

1. Evaluate customers/users

2. To calculate the actual NPS: take the % of customers who are Promoters and subtract the % who are Detractors.

Why Care?

This score allows you to see your company’s performance based on your most imperative indicator, your customers.

Studies show that company’s with better ratio of Promoters to Detractors tend to grow more rapidly than competitors.  Moreover your NPS is  used to adjust pay, predict sales, and predict  profits.

Not satisfied with your score?

It is time to evaluate your company internally. To improve a score the focus should be on employees developing positive and constructive relationships with customers. The three categories allow employees to easily target the group that needs the most attention.  The ultimate goal is to turn all customers into promoters, by providing premium customer experience.   In, turn these customers will ignite growth and good profits by becoming the marketers for your company.

  • Southwest Airlines exemplifies a high NPS by contributing to custumer delight by: Providing customers with high service quality, charity involved, eco friendly, large amounts of discount seats, innovative and comfortable style, and best value compared to other airlines.

Compare

  • 50% to 80%. NPS Rating equate to most efficient growth
  • 5 %to 10% Average

Alternative ways to calculate positive word of mouth ratings

  • American Customer Satisfaction Index (ACSI)- measures the satisfaction of consumers across the U.S. economy by conducting interviews asking about their satisfaction with the products and services that they consumed.  (0-10 Score). There are benefits and shortcomings to both, but both look directly to custumers for answers.

Is It Just Me Or Is It Really Noisy?

To put into perspective of the amount of noise on the internet:

  • Facebook has 900 million users
  • 1 in every 9 people on Earth is on Facebook
  • 200 million photos uploaded on Facebook per day
  • 340 mill. Tweets a day
  • 60 hours of video are uploaded every minute, or 1 hour of video is uploaded to YouTube every second.

Quickly glancing at these stats may make you feel like the possibility of your content going viral, let alone being discovered is slim to none.  It is apparent that  you have an immense amount of competition when it comes to launching your content online.

Wait, don’t give up yet!!!!

  • 30 billion pieces of content is shared on Facebook each month
  • 700 YouTube videos are shared on Twitter each minute
  • 100 million people take a social action on YouTube (likes, shares, comments, etc.) every week  

Undoubtedly, this makes you feel hopeful.  Lots of uploaded content is being shared, liked, and commented on.  Of course, the uploaded to shared ratio is unequal, but the web still provides a rich and potentially viral environment for your content. Plus the mission statements of social media sites like YouTube and such promote bringing people together by sharing content and

Sponsoring Conversations

You may be asking yourself how do I stand out and not become another sound contributing to the overwhelming noise?   It has to do with highlighting the brand’s content by sponsoring the conversation.   It is very probable that your money, time, and talent will go to waste if you are not involved in a conversation.  As an advertising platform, Virurl makes certain that your content is the center of attention or close to it. Virurl creates a graceful conversation starter by providing users with a sharable spn link, to post to Facebook, blogs, Stumbleupon, Myspace, and of course, retweet your content.  With an easy to share spn link and an incentive to click your content  people become engaged in your content.   In addition, to being intrigued to discuss it on the various social media platforms.  In turn, increasing your traffic and developing a brand.

Why Ads Should Be Social

Before launching an ad, advertisers must decide what type of advertisement to utilize.  Email advertising, banner advertising, social advertising….? As the social media landscape evolves it is becoming more apparent that social is the path to choose. Email is still frequently used, but now people split their time between social media sites.  The average click-through rate (CTR) of an email is 5.9%   For banner advertising it is a 2% CTR.   Banners have become such interruptions that people no longer click on them because they have trained their eyes to stay in the middle of the page.   By nature people are social creatures and have a need to interact with each other.  Social advertising perfectly aligns with this.  People look to each other for the next cool thing, or the latest news story. Think about it.   How did you find out about Gotye’s “Somebody I used to know” song?  (If you haven’t heard or seen it has gone completely viral) Or how did you find out that Kim Kardashian and Kanye West are dating?  I would have to say YouTube and Facebook.  To further back this up, studies show that 78% of consumers trust peer recommendations, in contrast to the 14% that trust advertisements. No longer is marketing done purely by the business.   It is mostly done by people and their communities.  There are tastemakers that are the leaders or trendsetters that do the majority of influencing and then there are the followers.  Both parties share.    People maintain their credibility and make sure not to annoy their friends by making certain that the content they are sharing is relevant to their friends.   It is the same concept as word of mouth, just online opposed to in person.  As the content spreads it evolves. People start talking and forming opinions about it creating a rich community.

As an advertiser it must be realized that social advertising must be utilized with a strategy, accompanied by persistence.  The strategy must involve engagement and participation to reap the full benefits. The advertiser must decide if their campaign will be short or long term.  Also measuring success by ROI can be more complicated than email or banner ROI measurements. 

Using Virurl as an advertising platform takes care of the persistence part of the equation.  By incentivizing users to share content it makes sure advertisers receive well rounded exposure on various social media platforms. When launching a Virurl advertising campaign the option of its duration and the audience is first asked.  This makes certain that the content efficiently reaches its targeted audience.    Virurl also alleviates the hassle of tracking analytics. Once launched it is easy to keep track of the budget, amount spent, time left, rank and most importantly amount of paid clicks.  Measuring ROI will never be confusing again with Virurl.  The potential and  benefits of social advertising make much more sense than traditional methods.

The “like” Button And Its Ambiguity

The legacy of the “like” button began on Facebook.  Today its success has launched it into other platforms. WordPress.com just recently added a “like” button to their post section.    Advertisers appreciate the “like” button because it lets them gauge what is working and not working in terms of popularity. The more likes the better they are doing.

In reality, this may not necessarily be true. Due to the fact, that people “like” for different reasons.  Why did you click the “like” button on that link you found on your home page. Did you find it funny? Was it to show support? Or did you really not like it, but felt obligated because that person always likes yours? With so many different reasons for clicking “like” it’s obvious it’s not a valid way to measure something like brand loyalty.  When a user  “likes” something it only engages 2% of the audience.  Meaning that they are probably quickly scrolling through and missing the majority of their other posts.  Crowdscience.com found these statistics.

Receiving a “like” only gets you so far. It’s about taking it to the next level and engaging that person to share that article or video and possibly even commenting on it.  Virurl provokes this process, which leads to users’ higher engagement. Users must share the content with someone that is apt to click the link in order to earn points.  This a huge positive for the advertiser.  The advertiser is not just receiving an ambiguous “like”, but the user is actually taking in the content enough to decide what other person it is relevant to.  This takes much more concentration and awareness than simply hitting “like”. More than likely the person is going to know what the content is about and what the argument is.  Naturally people have opinions so more than likely the person will add a personal message accompanied by the link to the friend’s wall.  It is a much more rewarding to have your content shared and commented on than just a basic “like”. Why do you “like” things. Is it because you enjoyed it, wanted to show support..? Tweet us @virurl.

Why Content Marketing is the Best Format for Advertising

Even Don Draper from “Mad Men” wouldn’t survive in today’s advertising world without seriously considering the advantages of using content marketing. His old fashioned techniques of interrupting consumers with commercials and billboards would not fly well today.  In today’s world people are looking for something engaging to grasp their attention.  This is exactly what content marketing does.  Content creators engage the consumer by providing content that they want or need in exchange for their attention.  Engaging doesn’t stop at the consumer clicking and reading the content, it goes further.  If the published content is relevant enough to the consumer they more than likely will be intrigued to share it with someone else causing it to go viral.  The likelihood that content will go viral with this new approach is much higher than traditional marketing.  Take a banner ad it has a high barrier to consumption.   It probably won’t grab attention in the first place, plus it can’t be shared. Privacy concerns are also a reason for the decline in banner ads.    For content marketing there is a lower barrier to consumption. There is less of need to ask for personal information due to analytics that provide much more valuable information to advertisers.

Like everything in life there are some challenges to content marketing.  One challenge is in defining content.  It comes in so many forms; movies, games, music, articles.  It is important to make sure the content you are producing is high-quality, useful, and relevant to a particular niche.  It shouldn’t be a plain advertisement because that is reverting back to the old ways.  If you are trying to sell a product, valuable content must be surrounding it.     Also selecting a content creator can be a daunting task.  It is important to notice their writing style and tone.  See if it compliments your product or company.  Usually a knowledgeable, helpful, and friendly tone is the best way to start off.  As the content creator’s voice becomes stronger, it should also become more persuasive, accompanied by opinions.  Although, everyone might not agree with those opinions they can generate a conversation.   Content creators who are innovative and yearning to captivate often are the best.  By keeping content short and sweet, while conveying the whole idea is not the easiest.  Statistics show that consumers are spending less and less time reading.   This means that content creators have to effectively sum up all of the beneficial information about a company in a very small amount of words. This calls for colorful adjectives and bold, catchy statements.  In conclusion, content marketing is still a challenge even if you are Don Draper.

This is why Virurl was created!  We understand the benefits and challenges to content marketing and have created a content sharing platform that addresses both.  Engagement is a main ingredient to our “viral” recipe.  Virurl incentivizes users by offering them points that translate into cash to share content.  Users do have to make sure that the person they shared with is likely to click on it because if they, they won’t receive points.  This in turn, prevents users from bombarding others with content that they will never read and decrease trust.  In addition, it protects advertisers who use our platform. The advertiser doesn’t pay if they don’t get clicks.  With our name being Virurl we better be experts at getting content to go viral.  At Virurl we screen our content whether it is a video or article to make sure it is high-quality before we offer it to our users to share.  We understand that undesirable content will not be successful in going viral.  In thinking about advertisers, our easy to create campaign automatically puts the created content into an appealing and short version for users to view before they click. Virurl helps promote content marketing from the side of the advertiser and consumer.

How To Get Your Video Viral!

There is no need to become discouraged that every minute 48 hours of video is uploaded to YouTube.  According to Kevin Alloca, YouTube’s trend manager there are 3 main components that will help your video get noticed and go viral.

How it happens:

1. Tastemaker

2. Participation

 3. Unexpectedness.

 What exactly is a Tastemaker? They can be any age, any gender, and any race, but what they all have in common is that they are extremely influential.  Tastemakers can be very beneficial to businesses.  They are the trendsetters and the leaders of whats “in”.   Remember Kony 2012, of course you do? What spread the word about it were tastemakers.     George Clooney is an example of a stellar  tastemaker .  In his passion to stop the evil acts of Joseph Kony he began tweeting from the hashtag #StopKony.    This action provoked others to follow, pay attention, and retweet the video campaign.  Undoubtedly, it  spilled over to other social media platforms spreading like wild fire “Kony 2012” has obtained 90 million views and counting. Clooney among others created an active community that didn’t just share links, but also donated to the Invisible Children Charity.   Another example is Jimmy Kimmel.  He tweeted about a random video called Double Rainbow video with the personal message of “funniest video in the world”. Before we knew it, it had 33 million views.  In other words, the tastemaker offers a point of view and then shares, resulting in a community.  Virul.com helps you to do this easily through peer to peer sharing via your favorite social media platforms. You find a hilarious video that you know your twitter community will just love.  You tweet it add a personal message accompanied by the link and you have just become a tastemaker!

Participation basically equates to engagement.  In an often cluttered media world it is important for company’s to define how they want users to participate/interact with their product.  Do they want them to share it, comment on it, or retweet it? A call to action is the best approach.  Sometimes clicking is just not enough.  People don’t only want to just enjoy content, but also participate.  Take the Rebecca Black video, people were so intrigued that they set out to make their own “Friday” video. Now there are 10,000 parodies of it.  Virurl.com exuberantly promotes participation.  Virurl incentivizes readers to share relevant content with their friends in turn for money.   This becomes almost like a game with the goal to rack up as many points as possible by sharing.

 Unexpectedness helps your video stand out among the tons of other content being uploaded.   This is obtained through humor, taking a new approach and adding a twist. An original campaign, that was never before  seen is the OldSpice  heroic video collection.  Lets remember they are selling the least glamorous product of all, deodorant.  If they can do it anyone can.  Check out our favorite, http://www.youtube.com/watch?v=3R2cnxz27LI&feature=relmfu


Kevin Allocca: Why Videos go Viral

http://www.youtube.com/watch?v=PPN2BHydH3Y

How can Virurl help Mommy Bloggers?

Mommy, what are you doing?

Blogging about…you.

Moms are an up and coming dynamic in the blogging world.  14% of American mothers with one child or more blog about parenting or turn to blogs for advice-according to Scarborough Research.

“About 3.9 million moms in the United States identify as bloggers, but just 500 of them are considered to be influential among other mothers.” (Mashable.com infographic)

This is a small number of influencers for such a large community, most likely looking at others to lead the way and answer or at least offer some kind of advice to their questions and concerns about the at times daunting task of raising a child.

Currently the top Mommy Blogger influencers include-

1. Rebecca Wolf- Girls Gone Child- http://www.girlsgonechild.net/

2. Jenny Lawson- Bloggess- http://thebloggess.com/

3. Catherine Connors- Her Bad Mother- http://herbadmother.com/

4. Heather B. Armstrong- Dooce- http://dooce.com/

5. Alice Bradley- Finslippy- http://www.finslippy.com/

(For actual infographic- http://mashable.com/2012/05/08/mommy-blogger-infographic/)

 Virurl can help with the progression of Mommy Bloggers If you are a mom with a blog and looking to draw more attention from other moms, create a campaign on Virurl? www.virurl.com.  It brings high quality, cost effective traffic to people who consume your content on a daily basis. Not to mention, it is time efficient, because Virurl allows you to tap into all of the social channels and advertise your content.

Top 10 Tips for Virurl –

ADVERTISERS

So you have relevant, high-quality, and useful content that needs attention.   No problem.  We will help advertise your video, articles, music, games, and other media. We do this by rewarding users for sharing content.  It’s straightforward, just click on “Advertise” on the top right hand corner of www.virurl.com and you are on your way to creating a marketing campaign for your content.  Sit back, relax and watch your traffic grow.   Here’s what you can do to make sure your content is as attractive as it possible. 

1.  There are people out there:  There are people out there at this very moment that need and want your content.  With this in mind, it is important to evaluate who exactly your target audience or niche is.  Make sure when creating your ad that you select the most applicable “Category and Coverage”.  Should it be shown under the “Women” tab or the “Humor” tab?   Also should be only available to the U.S or worldwide. Virurl’s options allow you to customize and reach out to your specific niche.

2. Choice of words and wording: Words have strong emotions tied to them, when it comes to your title choose them wisely. What do think of when you read or hear the word icy, lavish, gnarliest, and augmented? Words like this prompt the imagination. Grab attention by using adjectives to create imagery and the want to find out more.

3.  Short and Sweet:  Stats show that advertisers that use short titles produce higher traffic than long titles.  With the help of careful wording this gives the readers a sense if they want to read it or not.  Most users/readers don’t want to spend lots of time reading a long drawn out title.  Look at Twitter, they caught on and cut their word limit down to 140 characters.      

4.  Sick of forgetting to advertise your freshly published content? Virurl has taken care of this issue by allowing you the option of a “single ad” or “automated ad”. In this instance you would chose “automated ad” because it automatically creates an ad each time new content is published.   This is convenient if you have a blog that you are constantly updating and don’t have time to make a new ad for each one.

5. Being familiar with the Content Marketing Environment:

  • Social sharing service AddThis, reports, 75% of clicks on a share will happen within the first day that the content is shared.
  • Most users click within 2 minutes of a share

(Knowing this helps you understand your analytics better. )

  • Sharing has a 50% higher user engagement than searching.
  • 52% of those people share the link with someone else.

(These stats allow you to feel confident about choosing to use Virurl.)

6. Longer life: Compared to banners the content on Virurl yearning attention has a much longer life span than banners.  You actually have the power to decide on its duration when creating a campaign.  The life span is also longer because since it is sharable it will stay on that user’s social media platform, often times never being deleted.

7.  No need to be over the top: As a content creator you have probably already established your own writing style and tone.  This being said, it is still important to remember people tend to dislike reading or engaging in material that is over the top and flushed with unneeded information or a dishonest tone.  Just be yourself and keep to the truthful facts and details.

8. Thumbnails Matter:  When creating your campaign make sure to choose/upload an eye-catching thumbnail that accurately represents your content.  Statistics show using an engaging design, logo, or picture for the thumbnail results in more clicks.

9. Engagement: Not only attract attention, but engage the user with a video to watch, audio to listen to, or a game to play.  This creates a higher satisfaction rate, along with setting you content apart from the rest out there.

10.  How Virurl is different and what that means for you: We differ from our competitors in a variety of ways:

  • Advanced Click Protection– Users are only paid for valid ads, protecting your pocket.
    • Performance based- If for some reason you don’t receive clicks then you don’t pay, no risk involved
    • Free search engine optimization (SEO)-Comes along with Virurl advertising your content

Top 10 Tips for Virurl-

USERS

How to get your sharing analytics off the charts.  In other words how to rack up those points by getting your friends to click away!

1. Relevance equates to Clicks– Make sure the content you are sharing is RELEVANT to the person you have decided to share it with. You want to make certain the content aligns with their needs and wants. Just because you find it interesting doesn’t mean they will too.  Take a moment to think about the piece you are going to share.  For instance, how likely is your father to click on the article “How to lose weight in 10 days” versus  “The 50 Gnarliest Pictures in Sports”. By following this advice fellow user’s trust will grow in you.

2. Don’t be afraid to add a Personal Touch– You aren’t a robot, so don’t share like one. When you share links make sure to always add a personal message.  This allows it to be received as genuine, opposed to forceful. For instance, “Thought of you when I read this…” or “You’re life won’t be the same after watching…”or “This reminds me of when…” Even posting your opinion is appealing. Most likely, in the long run your hope is to start dialogue between you and the other person.  This personal message initiates it by provoking the reader to actually view the link and possibly even physically type a response.

3. Constant Comment: We all have opinions, jokes, or remarks of some sort, so why not voice them via comment?  Commenting on other people’s content is a sure way to get your name out there.  It lets others know you are an engaged user and will inspire them to comment on your material.  What you put into it is what you will get back.

4.  Sharing is caring– Spreading the word about creating a Virurl account is easy. Referring people to Virurl over the internet is almost as simple.  It is easy to post an invite via email or various social media platforms (Twitter, Facebook, Stumbleupon, and Tumblr).

5.The Evolving Social Media Landscape: As a Virurl user the power to influence is in your hands.  Most advertisers understand this and in turn are ditching traditional marketing tactics like banners and such. It is liberating to know that you have the ability to help market your favorite brands (products, companies, etc.) more so than a commercial or billboard.  With this new found knowledge get your voice heard and start sharing content.

6. Accurately evaluating your “Sharing Analytics”: Make sure you are reading your “Sharing Analytics” correctly.  Clicks translate into points depending on the shared content’s point amount.  It could be 24 pts per click etc.  Remember clicks on Facebook directly go to the charity of your choice, which you selected when you first created your account.  This will show up under the “Donated Clicks” tab.  Because let’s face it giving to Non-profits is a win-win for everyone.

7. Why not write a blog?  With Virurl as your new advertising platform why not start writing a blog and use Virurl to grow your traffic through its incentivizing readers.  You shouldn’t be asking yourself, “Well who is going to read it after I put the hard work in writing it?”  There’s no doubt that people are going click on it and read it once it’s posted on Virurl.com.    You use it and know how it works so now it’s time to promote the movie trailer that you worked so hard on or that article you spent days editing.   Get your own personal content recognized and appreciated in cyberspace.

8. Try Something New: If you only read from the “Politics” tab, why not start reading content from the “Health” tab.  It can’t hurt you. Only open doors to a wider variety of audience to share with, while learning something new.

9. Timing your Post:  The Day and Time of when you post matters.  If you are super serious about accumulating clicks, timing is everything.  A recent Buddy Media Study shows that there a 3 peak engagement times for posting on Facebook:

1. Wake Up! – 4 a.m. PST 2. Afternoon Coffee -2 p.m. PST   3. Chill out- 8 p.m. PST

Days in general:

Thursday and Friday

In looking at these stats it permits you to ensure maximum clicks by posting when most people are checking their social media platforms.

10.  Offering Feedback- Let us know if there is a genre of high-quality content that you would like to see on our website.  We will take your comments and suggestions into consideration and respond with new implementations.  We are working on creating a vocal Virurl community.  In addition, share your testimonials.  Tell the world how happy you are about accumulating  points that translate into money or donations depending on your choice.