The “like” Button And Its Ambiguity

The legacy of the “like” button began on Facebook.  Today its success has launched it into other platforms. WordPress.com just recently added a “like” button to their post section.    Advertisers appreciate the “like” button because it lets them gauge what is working and not working in terms of popularity. The more likes the better they are doing.

In reality, this may not necessarily be true. Due to the fact, that people “like” for different reasons.  Why did you click the “like” button on that link you found on your home page. Did you find it funny? Was it to show support? Or did you really not like it, but felt obligated because that person always likes yours? With so many different reasons for clicking “like” it’s obvious it’s not a valid way to measure something like brand loyalty.  When a user  “likes” something it only engages 2% of the audience.  Meaning that they are probably quickly scrolling through and missing the majority of their other posts.  Crowdscience.com found these statistics.

Receiving a “like” only gets you so far. It’s about taking it to the next level and engaging that person to share that article or video and possibly even commenting on it.  Virurl provokes this process, which leads to users’ higher engagement. Users must share the content with someone that is apt to click the link in order to earn points.  This a huge positive for the advertiser.  The advertiser is not just receiving an ambiguous “like”, but the user is actually taking in the content enough to decide what other person it is relevant to.  This takes much more concentration and awareness than simply hitting “like”. More than likely the person is going to know what the content is about and what the argument is.  Naturally people have opinions so more than likely the person will add a personal message accompanied by the link to the friend’s wall.  It is a much more rewarding to have your content shared and commented on than just a basic “like”. Why do you “like” things. Is it because you enjoyed it, wanted to show support..? Tweet us @virurl.

2 thoughts on “The “like” Button And Its Ambiguity

  1. This is an interesting concept to think about. Often I will find myself going on liking sprees on facebook and not really reading or paying that much attention to the content or message being conveyed. I agree that sharing something and adding a personalized message is a better way to measure interest.

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