Big Bird’s Big Viral Adventure

Not since Tickle Me Elmo has Sesame Street experienced such attention in the media…

Why a Presidential Nominee would choose the first presidential debate to put one of the most beloved children’s characters on the chopping block is a mystery to us, but against all reason, he did.

And boy are we glad!

After Mitt made the comment:

“I’m sorry Jim,” to moderator Jim Lehrer of PBS News Hour. “I’m going to stop the subsidy to PBS. I like PBS. I love Big Bird. I actually like you, too. But I’m not going to keep on spending money on things to borrow money from China to pay for it,”

Twitter exploded in defense of our big, yellow friend. Users were tweeting the words “Big Bird” at a whopping rate of 17,000 times per minute. Accounts like @SadBigBird, @BigBirdRomney, and @FiredBigBird (which had more than 16,000 followers by the end of the debate) started popping up!  PBS had enough good sense to see an opportunity and made an ad buy on the phrase “Big Bird” on Twitter. Any time this phrase was searched on Twitter, the first thing people saw was this:

 And not long after, the meme-machine started working its magic:

Three days later….

And finally, the Obama campaign jumped on the band wagon with this ad:

To its credit, PBS was not about to let itself or its characters be made a political football and had this to say:

“We are very disappointed that PBS became a political target in the Presidential debate last night. Governor Romney does not understand the value the American people place on public broadcasting and the outstanding return on investment the system delivers to our nation,” said PBS in a statement on its website. “For more than 40 years, Big Bird has embodied the public broadcasting mission – harnessing the power of media for the good of every citizen, regardless of where they live or their ability to pay. Our system serves as a universally accessible resource for education, history, science, arts and civil discourse.”

What do you think? Are Big Bird and PBS worth the .0012% of our Federal Budget every year? Does the cost outweigh the benefit? Or was this just a cheap shot?

One thought on “Big Bird’s Big Viral Adventure

  1. I do not leave many responses, but i did a few searching and wound up here Big Birds Big Viral Adventure Virurl.
    And I actually do have 2 questions for you if
    you usually do not mind. Could it be just me or does it seem like some of the remarks
    appear as if they are left by brain dead visitors?
    😛 And, if you are writing on additional social sites, I’d like to keep up with everything fresh you have to post. Could you make a list of all of all your social sites like your Facebook page, twitter feed, or linkedin profile?

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