The “Sh*t Storm”: Taking Advantage of a Viral Trend

There are some viral videos that just inspire. They scream at the YouTubers of the world to: go forth and recreate! The success of “Call Me Maybe” and “Gangnam Style” can attest to that.  One of our favorites is the “Sh*t Girls Say” videos that inspired dozens of spin-offs. It all started with this video:

It was followed by “Sh*t Asian Dads Say“, “Sh*t Black Girls Say“, inevitably “Sh*t White Girls Say ….to Black Girls“, and the list goes on. A few months after the ‘Sh*t Storm’ (pardon the pun) had died down, this next video hit YouTube and went viral in days.

‘But…but…People weren’t sick of this “Sh*t People Say” trend yet?’, you may ask.”Nope. So, so far from it….”, says I. Take a look:

Three days ago an Australian company latched on to the success of the “Sh*t Apply Fanatics Say” video–along with all the childish, yet compelling competitive energy that comes with the Android vs Apple feud.

Mobile Phone Finder is a company that helps you select the best phone for you. What better platform for them to show you how much you need them! If you’re not an Apple or an Android user, trying to figure out which  phone would be best for your is incredibly confusing. Each side is so unnecessarily passionate about making sure everyone knows their phone is the best, it makes it hard to choose between the two extremes. Oh, Mobile Phone Finder, you are clever. They found a way to highlight the need for their service in an already loved, watched, and successful format and then gently suggested their services at the end. Nicely done.

One thought on “The “Sh*t Storm”: Taking Advantage of a Viral Trend

  1. I do consider all the concepts you’ve introduced in your post. They’re really convincing and can certainly work.
    Still, the posts are very quick for newbies.
    May you please lengthen them a little from next time? Thank you for the post.

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