Don’t Make a Commercial; Make an Experience

There have been a slew of great video game commercials lately playing on the experiential quality of their product. The following is a list of our top 3 favorites:

The second of two, this video puts the viewer inside the game and highlights its interactive quality.

This trailer is EPIC. Forget the game, after watching this trailer, I’m ready to shell out $15 to see the full-length feature film!

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Whatever my reservations about this video, the extent to which it ‘sucks you in’ is undeniable. It may be a little more disturbing than the average video game commercial, but the campaign was highly successful. So successful that many were disappointed in the actual game after the incredible realism of this trailer.

 

Are these commercials playing to the strengths of their product or do they go too far? What are your thoughts? Hit us up!

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